See it here
Vimeo
and here
Flickr
Commissioned by AMV BBDO in September 2008, 'Grand in your Hand' was initially intended as a piece to create awareness of the referral scheme that was taking place within BBDO. Simple idea - Refer someone to the company and receive £1000 if the person is given a contract.
The brief was to create an animation that would be sent around as a viral and an accompanying poster that encompassed the notion of finding a person to refer and then seeing them settle well into the company – the final execution is not too obvious (as to not offend the creative types) and not too abstract (so the suits could understand it!).
No comments:
Post a Comment