Tuesday 12 February 2008

QUAYOLA

Quayola's work takes on a fresh approach to audio visualisations by taking high definition photography and rendering it in a dysfunctional 3D environment. Rather than just seemingly random shapes like a lot of AV (or VJ) material, the focus is on the original content, and creating something new out of it, whether it is a building, a painting, or even a seascape.
Just like WeWorkForThem, he has used a 3D environment to work in, allowing an aesthetically pleasing depth of field and some pleasant sweeping camera angles.

This use of 3D space and direct relation of audio to visuals is something that I would like to explore within my own work, most likely within the Digitalism video, as there is less focus on a narrative within this piece than there is within Let's Buy Happiness.


Most notably, his Path to Abstraction series is a collection of visuals for music tracks that focuses on extracting each element of sound and representing it visually. There are several videos that have been created and the concept for them comes across quickly and effectively.


More examples of this work can be seen on his website.

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